{"id":11297,"date":"2024-01-04T21:30:51","date_gmt":"2024-01-04T21:30:51","guid":{"rendered":"https:\/\/aurorasolar.com\/?p=11297"},"modified":"2024-01-05T15:03:59","modified_gmt":"2024-01-05T15:03:59","slug":"navigating-the-future-of-solar-sell-more-in-2024","status":"publish","type":"post","link":"https:\/\/aurorasolar.com\/blog\/navigating-the-future-of-solar-sell-more-in-2024\/","title":{"rendered":"Navigating the future of solar: Sell more in &#8217;24"},"content":{"rendered":"\n<p>Stop us if you\u2019ve heard this one before: The solar industry continues to face both unprecedented challenges and exciting opportunities. To explore this ongoing tension for 2024, our experts at Aurora collaborated with the team at <a href=\"https:\/\/www.solarpowerworldonline.com\/\">Solar Power World<\/a> on a <a href=\"https:\/\/event.on24.com\/wcc\/r\/4408521\/E5491656B89DD72CF2B4B5603442C505\">webinar<\/a> to shed light on what the next year could hold.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The panel featured:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>David Maurer, Director of Corporate Sales, Aurora Solar<\/li><li>Bogdan Zlatkov, Sr. Content Marketing Manager, Aurora Solar<\/li><li>Curtis Merring, Sr. Product Marketing Manager, Aurora Solar<\/li><li>Billy Ludt, Senior Editor, Moderator, Solar Power World<\/li><\/ul>\n\n\n\n<p>Our discussion focused on five core topics, each critical to understanding the evolving landscape of the PV industry. Read on to learn what impact the economy, storage, net metering (in California), financing, and public trust are having on the PV industry \u2014 and how you can best navigate these changes.<\/p>\n\n\n\n<p>In the <a href=\"https:\/\/aurorasolar.com\/blog\/navigating-the-future-of-solar-insights-on-2024-trends\/\">first installment<\/a>, we analyzed three of the biggest trends these experts expect to see in 2024. In this second installment, we\u2019ll walk through two clear strategies to make the most of them.<\/p>\n\n\n\n<p><a href=\"https:\/\/event.on24.com\/wcc\/r\/4408521\/E5491656B89DD72CF2B4B5603442C505\"><em><strong>Click here to watch the entire webinar on-demand<\/strong><\/em><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solar financing: Adapting to rising loan rates and emerging trends&nbsp;<\/h2>\n\n\n\n<p>The world of solar financing is dynamic, and Bogdan articulated recent shifts and strategies for nimbly adapting to ongoing&nbsp;changes. For example, the average quoted loan rate for residential PV projects has significantly increased in recent years, jumping from 2.52% to 6.10%, adding further barriers to investing in solar.<\/p>\n\n\n\n<p>Savvy solar companies, then, will work to understand each homeowner\u2019s financial capacity and desired interest rate to make their PV dreams a reality. And, as the popularity of third-party ownership (TPO) agreements rises, companies can offer alternate financing models for solar installations. Aurora&#8217;s tools let salespeople do just that, determining the best financing agreement that\u2019s tailored to individual affordability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/aurorasolar.com\/financing-integrations\/?aurora_blog_cta=image\"><img decoding=\"async\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-1024x864.webp\" alt=\"\" class=\"wp-image-7730\" width=\"512\" height=\"432\" srcset=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-1024x864.webp 1024w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-300x253.webp 300w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-768x648.webp 768w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-1536x1296.webp 1536w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-320x270.webp 320w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-816x689.webp 816w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-767x647.webp 767w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-896x756.webp 896w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-448x378.webp 448w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-508x429.webp 508w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-100x84.webp 100w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2-740x624.webp 740w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2023\/03\/Int-Fin-Header-image-2.webp 1920w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption>Click the image to see how to make financing a differentiator for your sales teams.<\/figcaption><\/figure>\n\n\n\n<p>In fact, nearly half of homeowners \u2014 particularly millennials and Generation X \u2014 express a need for clearer explanations of financing options from solar installers. With Aurora, salespeople can <a href=\"https:\/\/aurorasolar.com\/financing-integrations\/?aurora_blog_cta=inline-text\">easily model different financing scenarios<\/a>, including TPO, cash, and loans, all presented in a compelling, interactive, and digestible way. This not only helps customers make a decision, but strengthens transparency and trust between installers and homeowners, empowering the customer to approach solar financing with confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building trust: The key to success in solar installations&nbsp;<\/h2>\n\n\n\n<p>According to David Maurer, trust is the primary factor influencing homeowners&#8217; decisions to buy from a specific PV installer, and there are numbers to back that up. Despite 41% of homeowners showing interest in solar, many have yet to install panels on their property, highlighting the need for trustworthy, reliable, and communicative solar providers. Homeowners\u2019 preferences in providers and their outreach styles vary, with 38% favoring national-level contractors and 28% relying solely on word-of-mouth recommendations.<\/p>\n\n\n\n<p>Analyzing those preferences can help teams strategize their pitches, since 27% of homeowners express discomfort with seemingly \u201cintrusive, spammy\u201d direct outreach from solar companies. When 50% of homeowners find it difficult to discern which solar contractors are legitimate \u2014 a concern reflected in the <a href=\"https:\/\/time.com\/6337766\/solar-sales-bros-door-to-door\/v\/\">significant increase in complaints over the past five years<\/a> \u2014 a consistent, authentic online and in-person presence is key.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/aurorasolar.com\/resources\/solar-industry-snapshot\/?aurora_blog_cta=image\"><img decoding=\"async\" width=\"689\" height=\"392\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/07\/Snapshot-2023-Blog-CTA.png\" alt=\"\" class=\"wp-image-10956\" srcset=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/07\/Snapshot-2023-Blog-CTA.png 689w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/07\/Snapshot-2023-Blog-CTA-300x171.png 300w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/07\/Snapshot-2023-Blog-CTA-320x182.png 320w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/07\/Snapshot-2023-Blog-CTA-448x255.png 448w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/07\/Snapshot-2023-Blog-CTA-508x289.png 508w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/07\/Snapshot-2023-Blog-CTA-100x57.png 100w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/a><figcaption>Click above to get more market insights from our 2023 Solar Industry Snapshot (it&#8217;s free).<\/figcaption><\/figure>\n\n\n\n<p>We&#8217;re committed to providing accurate and transparent information that empowers you to directly tackle these trust issues. While installers are responsible for actively listening to and educating their customers, we\u2019re here to support you with accurate, eye-catching proposals and presentations, so you can build trust and set a higher standard for integrity in the solar industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exploring-solar-s-next-chapter\">Exploring solar&#8217;s next chapter<\/h2>\n\n\n\n<p>To learn more about the risks and opportunities on the horizon, <a href=\"https:\/\/event.on24.com\/wcc\/r\/4408521\/E5491656B89DD72CF2B4B5603442C505\">watch the full webinar<\/a>.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re interested in more info on some of the strategies here, <a href=\"https:\/\/aurorasolar.com\/public-demo\/\">schedule a quick chat with our team<\/a>.<\/p>\n\n\n\n<p>Want to get started without talking to anyone? <a href=\"https:\/\/aurorasolar.com\/sign-up\/?aurora_blog_cta=inline-text\">Sign up here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop us if you\u2019ve heard this one before: The solar industry continues to face both unprecedented challenges and exciting opportunities. To explore this ongoing tension for 2024, our experts at Aurora collaborated with the team at Solar Power World on a webinar to shed light on what the next year could hold.&nbsp;&nbsp; The panel featured: [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"post_topic":[60],"class_list":["post-11297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Navigating the future of solar: Sell more in &#039;24 | Aurora Solar<\/title>\n<meta name=\"description\" content=\"Learn about the market conditions and trends affecting the solar industry \u2014 and how you can best navigate these changes.\" \/>\n<meta name=\"robots\" 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