{"id":11923,"date":"2024-03-26T16:12:34","date_gmt":"2024-03-26T16:12:34","guid":{"rendered":"https:\/\/aurorasolar.com\/?post_type=resources&#038;p=11923"},"modified":"2025-03-25T11:54:17","modified_gmt":"2025-03-25T11:54:17","slug":"the-2024-solar-industry-snapshot","status":"publish","type":"resources","link":"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/","title":{"rendered":"The 2024 Solar Industry Snapshot"},"content":{"rendered":"\n<p>It\u2019s no secret: 2023 was a challenging year for the U.S. residential solar industry. While installs kept growing, and installed capacity reached new highs, new roadblocks made this one of the more challenging years in recent memory.<\/p>\n\n\n\n<p>While we may be in a dip of the ride, we can see the ascent ahead of us. But when? And how?<\/p>\n\n\n\n<p>The data in this report will reveal the challenges the industry faces today. But it will also spotlight areas of hope, new growth, and technologies that are leading the way.<\/p>\n\n\n\n<p>This is the second annual Solar Industry Snapshot, and it certainly shows a different environment than <a href=\"https:\/\/resources.aurorasolar.com\/solar-industry-snapshot\/\">last year\u2019s<\/a>. We again looked at three unique datasets: Aurora\u2019s own database of solar projects, a survey of homeowners, and a survey of solar professionals.<\/p>\n\n\n\n<p>Get the full report below for a pulse check of where the solar industry is in 2024, where the potential areas for growth are, and what potential roadblocks lie in wait.<\/p>\n\n\n\n<a href=\"https:\/\/resources.aurorasolar.com\/solar-industry-snapshot-2024\/\" class=\"aurora-block-gated-content single-post-gated-content-modal-trigger link read-icon\" id=\"ungated-content\" link target=\"_blank\">\n    <header class=\"aurora-block-gated-content-header\">\n                    <h3 class=\"aurora-block-gated-content-header-title\">\n                The 2024 Solar Industry Snapshot            <\/h3>\n        \n            <\/header>\n\n            <img decoding=\"async\" width=\"704\" height=\"400\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/03\/Content-Library-Featured-Image-2-1-704x400.jpg\" class=\"aurora-block-gated-content-background wp-post-image\" alt=\"\" srcset=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/03\/Content-Library-Featured-Image-2-1-704x400.jpg 704w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/03\/Content-Library-Featured-Image-2-1-300x170.jpg 300w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/03\/Content-Library-Featured-Image-2-1-320x181.jpg 320w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/03\/Content-Library-Featured-Image-2-1-100x57.jpg 100w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>    <\/a>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret: 2023 was a challenging year for the U.S. residential solar industry. While installs kept growing, and installed capacity reached new highs, new roadblocks made this one of the more challenging years in recent memory. While we may be in a dip of the ride, we can see the ascent ahead of us. [&hellip;]<\/p>\n","protected":false},"featured_media":11944,"template":"","resources_topic":[20],"resources_type":[26],"class_list":["post-11923","resources","type-resources","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 2024 Solar Industry Snapshot | Aurora Solar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2024 Solar Industry Snapshot\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no secret: 2023 was a challenging year for the U.S. residential solar industry. While installs kept growing, and installed capacity reached new highs, new roadblocks made this one of the more challenging years in recent memory. While we may be in a dip of the ride, we can see the ascent ahead of us. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/\" \/>\n<meta property=\"og:site_name\" content=\"Aurora Solar\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T11:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/03\/Content-Library-Featured-Image-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1381\" \/>\n\t<meta property=\"og:image:height\" content=\"781\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/resources\\\/the-2024-solar-industry-snapshot\\\/\",\"url\":\"https:\\\/\\\/aurorasolar.com\\\/resources\\\/the-2024-solar-industry-snapshot\\\/\",\"name\":\"The 2024 Solar Industry Snapshot | Aurora Solar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/resources\\\/the-2024-solar-industry-snapshot\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/resources\\\/the-2024-solar-industry-snapshot\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Content-Library-Featured-Image-2-1.jpg\",\"datePublished\":\"2024-03-26T16:12:34+00:00\",\"dateModified\":\"2025-03-25T11:54:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/resources\\\/the-2024-solar-industry-snapshot\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aurorasolar.com\\\/resources\\\/the-2024-solar-industry-snapshot\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/resources\\\/the-2024-solar-industry-snapshot\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Content-Library-Featured-Image-2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Content-Library-Featured-Image-2-1.jpg\",\"width\":1381,\"height\":781},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/resources\\\/the-2024-solar-industry-snapshot\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aurorasolar.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Library\",\"item\":\"https:\\\/\\\/aurorasolar.com\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The 2024 Solar Industry Snapshot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#website\",\"url\":\"https:\\\/\\\/aurorasolar.com\\\/\",\"name\":\"Aurora Solar\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aurorasolar.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#organization\",\"name\":\"Aurora Solar\",\"url\":\"https:\\\/\\\/aurorasolar.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/aurora-logo-light-mode.svg\",\"contentUrl\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/aurora-logo-light-mode.svg\",\"width\":1,\"height\":1,\"caption\":\"Aurora Solar\"},\"image\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The 2024 Solar Industry Snapshot | Aurora Solar","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/","og_locale":"en_US","og_type":"article","og_title":"The 2024 Solar Industry Snapshot","og_description":"It\u2019s no secret: 2023 was a challenging year for the U.S. residential solar industry. While installs kept growing, and installed capacity reached new highs, new roadblocks made this one of the more challenging years in recent memory. While we may be in a dip of the ride, we can see the ascent ahead of us. [&hellip;]","og_url":"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/","og_site_name":"Aurora Solar","article_modified_time":"2025-03-25T11:54:17+00:00","og_image":[{"width":1381,"height":781,"url":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/03\/Content-Library-Featured-Image-2-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/","url":"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/","name":"The 2024 Solar Industry Snapshot | Aurora Solar","isPartOf":{"@id":"https:\/\/aurorasolar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/#primaryimage"},"image":{"@id":"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/#primaryimage"},"thumbnailUrl":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/03\/Content-Library-Featured-Image-2-1.jpg","datePublished":"2024-03-26T16:12:34+00:00","dateModified":"2025-03-25T11:54:17+00:00","breadcrumb":{"@id":"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/#primaryimage","url":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/03\/Content-Library-Featured-Image-2-1.jpg","contentUrl":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/03\/Content-Library-Featured-Image-2-1.jpg","width":1381,"height":781},{"@type":"BreadcrumbList","@id":"https:\/\/aurorasolar.com\/resources\/the-2024-solar-industry-snapshot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aurorasolar.com\/"},{"@type":"ListItem","position":2,"name":"Content Library","item":"https:\/\/aurorasolar.com\/resources\/"},{"@type":"ListItem","position":3,"name":"The 2024 Solar Industry Snapshot"}]},{"@type":"WebSite","@id":"https:\/\/aurorasolar.com\/#website","url":"https:\/\/aurorasolar.com\/","name":"Aurora Solar","description":"","publisher":{"@id":"https:\/\/aurorasolar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aurorasolar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aurorasolar.com\/#organization","name":"Aurora Solar","url":"https:\/\/aurorasolar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aurorasolar.com\/#\/schema\/logo\/image\/","url":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/06\/aurora-logo-light-mode.svg","contentUrl":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/06\/aurora-logo-light-mode.svg","width":1,"height":1,"caption":"Aurora Solar"},"image":{"@id":"https:\/\/aurorasolar.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/resources\/11923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":5,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/resources\/11923\/revisions"}],"predecessor-version":[{"id":11973,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/resources\/11923\/revisions\/11973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/media\/11944"}],"wp:attachment":[{"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/media?parent=11923"}],"wp:term":[{"taxonomy":"resources_topic","embeddable":true,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/resources_topic?post=11923"},{"taxonomy":"resources_type","embeddable":true,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/resources_type?post=11923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}