{"id":17338,"date":"2025-07-25T16:39:44","date_gmt":"2025-07-25T16:39:44","guid":{"rendered":"https:\/\/aurorasolar.com\/?post_type=case_studies&p=17338"},"modified":"2025-08-11T19:33:58","modified_gmt":"2025-08-11T19:33:58","slug":"new-day-solar-switch-to-aurora","status":"publish","type":"case_studies","link":"https:\/\/aurorasolar.com\/case-study\/new-day-solar-switch-to-aurora\/","title":{"rendered":"Why New Day Solar Made the Switch: A Platform That Pays for Itself"},"content":{"rendered":"\n
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Overview<\/h2>\n\n\n\n

You don\u2019t last more than 30 years in any business \u2014 nevermind solar \u2014 by settling for \u201cjust OK.\u201d Real business leaders are constantly searching for the best possible solution for every situation.<\/p>\n\n\n\n

During its three decades in solar, New Day Solar<\/a> has always sought out the best tools and people to get things right the first time for solar customers throughout Southern California. The company is known for quality craftsmanship, long-standing customer relationships, a strong referral network, and for getting things right the first time. <\/p>\n\n\n\n

But by early 2024, internal bottlenecks had started to strain the team.<\/p>\n\n\n\n

When their previous sales and design software, Solargraf, could no longer keep pace with the growing complexity of solar sales \u2014 particularly as financing options evolved and customer expectations rose \u2014 New Day didn\u2019t hesitate. The company quickly and decisively started the process of finding the best possible solution. <\/p>\n\n\n\n

Kelley Barber, New Day\u2019s Sales Manager, saw firsthand how daily inefficiencies were eroding team productivity, design accuracy, and ultimately, the customer experience.<\/p>\n\n\n\n

\u201cWe were hearing about glitches every day. Support took days, and reps had to jump between systems just to close one deal. It wasn\u2019t sustainable.\u201d \u2013 Kelley Barber, Sales Manager, New Day Solar<\/p>\n\n\n\n

The moment New Day found a more efficient way to work, they made the move to Aurora \u2014 well ahead of schedule.<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\r\n
    \r\n
  • \r\n \r\n\r\n <\/use>\r\n<\/svg>\r\n\r\n

    \r\n 15% <\/p>\r\n \r\n

    \r\n Increase in close rates. Empowered reps with fast, accurate designs they could trust\u2014and confidently sell on the spot.
    \r\n <\/p>\r\n <\/li>\r\n

  • \r\n \r\n\r\n <\/use>\r\n<\/svg>\r\n\r\n

    \r\n 20% <\/p>\r\n \r\n

    \r\n Increase in engineer productivity. Reduced back-and-forth and bottlenecks with cleaner inputs and fewer redesigns. <\/p>\r\n <\/li>\r\n

  • \r\n \r\n\r\n <\/use>\r\n<\/svg>\r\n\r\n

    \r\n 6 Hrs <\/p>\r\n \r\n

    \r\n 6 hours saved per project. Reduced issues and back-and-forth between sales and engineering with more accurate, complete designs from the start.
    \r\n <\/p>\r\n <\/li>\r\n

  • \r\n \r\n\r\n <\/use>\r\n<\/svg>\r\n\r\n

    \r\n 30 Min <\/p>\r\n \r\n

    \r\n 30 minutes saved per proposal with Aurora AI. Cut proposal time from 30 minutes to seconds\u2014plus real-time adjustments.
    \r\n <\/p>\r\n <\/li>\r\n

  • \r\n \r\n\r\n <\/use>\r\n<\/svg>\r\n\r\n

    \r\n 2 Days <\/p>\r\n \r\n

    \r\n 2 days saved per proposal using Expert Design Services. Offloaded complex designs to Aurora\u2019s expert team\u2014returned in under an hour. <\/p>\r\n <\/li>\r\n <\/ul>\r\n\n\n\n

    <\/div>\n\n\n\n
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    <\/div>\n\n\n\n

    The Challenge: Glitches, Gaps, and Growing Pains<\/h3>\n\n\n\n

    New Day Solar had been early adopters of their previous tool and had even helped shape the platform during its beta phase. But over time, the cracks began to show.<\/p>\n\n\n\n

    Key Limitations<\/strong><\/h4>\n\n\n\n
      \n
    • Sluggish evolution:<\/strong> The software lagged behind fast-moving financing and utility rule changes
      <\/li>\n\n\n\n
    • Design errors and glitches were frequent:<\/strong> AI-generated proposals lacked the accuracy New Day required
      <\/li>\n\n\n\n
    • Fragmented workflows:<\/strong> Reps were forced to toggle between multiple tools for APRs, dealer fees, and TPO rates
      <\/li>\n\n\n\n
    • Support issues:<\/strong> Resolution times stretched days or longer
      <\/li>\n\n\n\n
    • Time drain:<\/strong> Kelley and her engineering lead spent full days troubleshooting sales reps\u2019 issues
      <\/li>\n<\/ul>\n\n\n\n

      \u201cIt started taking up my entire day. I wasn\u2019t doing my job \u2014 I was just supporting reps who couldn\u2019t get through the tools.\u201d \u2013 Kelley Barber<\/p>\n\n\n\n

      Even advanced reps \u2014 many with over 7 years of experience \u2014 struggled to trust what the tool produced. The team needed accurate designs, faster workflows, and a support system that didn\u2019t rely on workarounds.<\/p>\n\n\n\n

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      \"\"<\/figure>\n<\/figure>\n\n\n\n
      <\/div>\n\n\n\n
      \n\n\n\n
      <\/div>\n\n\n\n

      The Solution: One Platform. Real Confidence.<\/strong><\/h2>\n\n\n\n

      <\/p>\n\n\n\n

      Aurora Solar\u2019s platform offered something Solargraf couldn\u2019t: an end-to-end system that combined speed, automation, and trust.<\/strong><\/p>\n\n\n\n

      \u201cAurora gave us accuracy, automation, and consistency \u2014 all in one place. That was the game-changer.\u201d \u2013 Kelley Barber<\/p>\n\n\n\n

      Aurora AI: Speed Without Sacrificing Accuracy<\/strong><\/h4>\n\n\n\n

      <\/p>\n\n\n\n

      With Aurora AI, reps now generate accurate, fully bankable designs in seconds. They can even create complex layouts live during a customer call, allowing the team to remain consultative without losing momentum.<\/p>\n\n\n\n

        \n
      • 60\u00d7 faster design time:<\/strong> From 30 minutes to under a minute
        <\/li>\n\n\n\n
      • Up to 6 hours saved per project<\/strong> by avoiding redesigns and proposal rework
        <\/li>\n\n\n\n
      • 15% higher close rates<\/strong> thanks to real-time options and data-driven trust<\/li>\n<\/ul>\n\n\n\n

        Why It\u2019s So Accurate<\/h4>\n\n\n\n

        <\/p>\n\n\n\n

        Aurora AI isn\u2019t just fast \u2014 it\u2019s precise. Trained on over 2.6 million solar designs (more than any other solar software), and powered by the best available satellite and LIDAR data, Aurora AI continues to improve thanks to a 4\u00d7 increase in training data and smarter model infrastructure. The result? Bankable designs in under 10 seconds with 25% better obstruction detection and performance that now matches or exceeds human designers 80% of the time.
        <\/p>\n\n\n\n

        \u201cOur team has deep design experience. They love how dialed in Aurora\u2019s AI is \u2014 it\u2019s quick, accurate, and reliable.\u201d \u2013 Kelley Barber<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        Expert Design Services: Complex Doesn\u2019t Mean Complicated<\/strong><\/h4>\n\n\n\n

        <\/p>\n\n\n\n

        When a roof is particularly intricate, or when newer reps need a hand, Aurora\u2019s Expert Design Services (EDS) deliver proposals in under an hour \u2014 giving reps the time and confidence to keep deals moving.<\/p>\n\n\n\n

        \u201cWe had reps struggling with complex roofs for hours with our previous process. Now, they request an \u2018Expert Design\u2019 and get something back in under an hour.\u201d \u2013 Kelley Barber<\/p>\n\n\n\n

        TPO Tools + Financing Integrations<\/strong><\/h4>\n\n\n\n

        <\/p>\n\n\n\n

        Previously, reps had to manually build out TPO pricing structures, flip between screens, and recalculate values before presenting options to the homeowner. With Aurora, all of that lives in one place.<\/p>\n\n\n\n

        Reps now:<\/p>\n\n\n\n

          \n
        • Compare cash, loan, and TPO options side-by-side
          <\/li>\n\n\n\n
        • Toggle between escalators instantly
          <\/li>\n\n\n\n
        • Auto-adjust designs to match financer requirements
          <\/li>\n<\/ul>\n\n\n\n

          \u201cAurora\u2019s TPO tools are seamless. No bouncing between tabs. No second calls or rework. No mistakes. It\u2019s all there \u2014 and it builds confidence.\u201d \u2013 Kelley Barber<\/p>\n\n\n\r\n

          \r\n
          Aurora\u2019s TPO tools are seamless. No bouncing between tabs. No second calls or rework. No mistakes. It\u2019s all there \u2014 and it builds confidence.<\/blockquote>\r\n\r\n
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          \r\n Kelley Barber <\/p>\r\n \r\n

          \r\n New Day Solar <\/p>\r\n <\/figcaption>\r\n <\/figure>\r\n\n\n\n