{"id":17529,"date":"2025-08-06T13:20:34","date_gmt":"2025-08-06T13:20:34","guid":{"rendered":"https:\/\/aurorasolar.com\/?p=17529"},"modified":"2025-08-06T17:55:44","modified_gmt":"2025-08-06T17:55:44","slug":"tpo-obbb-and-solar-why-third-party-ownership-has-never-been-more-important","status":"publish","type":"post","link":"https:\/\/aurorasolar.com\/tpo-obbb-and-solar-why-third-party-ownership-has-never-been-more-important\/","title":{"rendered":"TPO, OBBB, and solar: Why third-party ownership has never been more important"},"content":{"rendered":"\n<p>The solar landscape just shifted dramatically. The newly passed One Big Beautiful Bill (OBBB) brings sweeping changes to federal solar incentives. We\u2019ve discussed the specifics (<a href=\"https:\/\/aurorasolar.com\/the-obbb-passed-what-it-means-for-solar\/\">here<\/a>, <a href=\"https:\/\/aurorasolar.com\/the-obbbs-impact-on-residential-solar-homeowner-data-revealed\/\">here<\/a>, <a href=\"https:\/\/aurorasolar.com\/the-obbb-and-solar-what-exactly-do-the-25d-changes-mean\/\">here<\/a>, and <a href=\"https:\/\/aurorasolar.com\/a-reminder-everybody-supports-solar\/\">here<\/a>), but want to highlight a particular opportunity for solar professionals: TPO.<\/p>\n\n\n\n<p>In this blog we\u2019ll look at why TPO stands out now and what you can do to make the most of it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What&#8217;s changing?<\/h3>\n\n\n\n<p>At the center of it all is the sunset of the 30% federal investment tax credit (ITC) for homeowners. As of December 31, 2025, customers who buy their solar systems outright or via loan (covered under Section 25D) will no longer qualify for the federal ITC. That&#8217;s a big shift for residential solar financing models, which have been dominated by cash and loans for years. In plain English, the recent shift from cash and loans to TPOs is going to continue. Here&#8217;s why: Third-party owned (TPO) systems \u2014 such as solar leases and power purchase agreements (PPAs) \u2014 still qualify for the 30% credit through Section 48E, provided they\u2019re placed in service by the end of 2027.<\/p>\n\n\n\n<p>This can make TPO the preferred option for some homeowners<strong> <\/strong>to access solar incentives after 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What this means for residential solar sales<\/h3>\n\n\n\n<p>The market is already reacting. Expect a short-term <strong>surge<\/strong> <strong>in leads (and ideally sales) through the end of 2025<\/strong> <strong>as<\/strong> <strong>homeowners rush to take advantage <\/strong>of the ITC. And remember, the window is closing fast, with all projects needing PTO by December 31, 2025. But after that? Things might look very different.<\/p>\n\n\n\n<p>Here\u2019s what\u2019s coming:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Loan sales become a harder pitch. Without the 30% tax credit, many loan-financed systems will see longer payback periods and reduced savings.<\/li>\n\n\n\n<li>TPO continues to gain market share. As early as 2026, most cost-conscious customers will likely choose a lease or PPA to keep monthly bills low.<\/li>\n\n\n\n<li>Margin compression intensifies. TPO projects typically offer slimmer margins, meaning installers will need to become leaner, faster, and more efficient. Reducing soft costs through automation will be key.<\/li>\n<\/ul>\n\n\n\n<p>If your proposals rely heavily on solar loans, now\u2019s the time to add TPO to your arsenal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why it\u2019s the right time to offer TPO<\/h3>\n\n\n\n<p>TPO isn\u2019t new \u2014 it already accounts for about 45% of residential installs in the U.S., with companies like Sunrun, Palmetto (LightReach), EnFin, and GoodLeap leading the charge. But in the post-OBBB world, TPO will go from a competitive edge to must have.<\/p>\n\n\n\n<p>That\u2019s because TPO still brings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to the 30% federal ITC (through 2027)<\/li>\n\n\n\n<li>Potential for bonus credits (energy communities, domestic content)<\/li>\n\n\n\n<li>Ability to bundle in ITC-qualifying storage products<\/li>\n\n\n\n<li>Low or $0 upfront cost for homeowners<\/li>\n\n\n\n<li>Simplified ownership and maintenance for consumers<\/li>\n\n\n\n<li>Strong monthly savings with minimal friction<\/li>\n<\/ul>\n\n\n\n<p><strong>TPO providers can pass tax credit savings on to customers, keeping solar affordable \u2014 even as policy support for ownership vanishes.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t forget about FEOC compliance<\/h3>\n\n\n\n<p>Starting January 1, 2026, the OBBB also introduces Foreign Entity of Concern (FEOC) rules, which require increasing percentages of solar system components to come from non-Chinese sources. This applies to all systems claiming the ITC \u2014 including TPO.<\/p>\n\n\n\n<p>Specifically, to qualify for the 48E credit, at least 40% of total project costs must come from non-FEOC sources \u2014 with the threshold increasing over time. Individual components must meet a FEOC source ratio of 50% (for solar panels and inverters) and 60% (for batteries) to be considered FEOC compliant under this rule. See the table below for a breakdown of the FEOC requirements.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td colspan=\"3\"><strong>FEOC Requirements<\/strong><\/td><\/tr><tr><td><strong>Requirement<\/strong><\/td><td><strong>Definition<\/strong><\/td><td><strong>% threshold<\/strong><\/td><\/tr><tr><td rowspan=\"2\"><strong>Components<\/strong><\/td><td>Panels and inverters<\/td><td>50%<\/td><\/tr><tr><td>Storage<\/td><td>60%<\/td><\/tr><tr><td><strong>Project<\/strong><\/td><td>Total project cost<\/td><td>40%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If you&#8217;re sourcing equipment in bulk, start assessing compliance risk now. Safe-harboring compliant inventory may buy your business precious time to maintain credit eligibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to prepare your solar business<\/h3>\n\n\n\n<p>1. Add TPO to your offerings<br>If you&#8217;re not selling leases or PPAs yet, get started now. Partner with financing providers offering TPO programs tailored for residential markets. Many of them, including Aurora-integrated partners, are actively expanding their installer networks.<\/p>\n\n\n\n<p>2. Train your sales team on TPO<br>Selling TPO means a different conversation. Your team needs to clearly communicate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The benefits of solar without ownership<\/li>\n\n\n\n<li>How monthly savings work<\/li>\n\n\n\n<li>What\u2019s included (maintenance, monitoring, escalation rates)<\/li>\n\n\n\n<li>The realities of long-term agreements (20\u201325 years)<\/li>\n<\/ul>\n\n\n\n<p>Avoid hype or vague promises. Be transparent and trustworthy \u2014 especially as TPO adoption accelerates.<\/p>\n\n\n\n<p>3. Streamline your project workflows<br>Speed and accuracy are critical under new policy timelines. Aurora\u2019s TPO integrations can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quote and design TPO projects directly in your proposal software<\/li>\n\n\n\n<li>Review your supply chain for 48E compliance<\/li>\n\n\n\n<li>Ensure alignment with financing partners\u2019 requirements<\/li>\n\n\n\n<li>Reduce redesigns and accelerate approvals<\/li>\n\n\n\n<li>Eliminate costly errors and delays<\/li>\n<\/ul>\n\n\n\n<p>You need software that works with \u2014 not against \u2014 your TPO process.<\/p>\n\n\n\n<p>4. Educate customers (and create urgency)<br>Help homeowners understand their shrinking window for ownership-based incentives. If they want to own their system and access the tax credit, their system has to be installed before the end of 2025 \u2014 which means they need to act now. For those exploring solar in 2026 and beyond, TPO may be a path to meaningful savings.<\/p>\n\n\n\n<p>5. Optimize for margin and volume<br>To maintain your margins, and keep solar attractive to customers as incentives expire, it\u2019ll be more important than ever to find ways to cut soft costs. Winning solar companies will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use AI &amp; automation to boost operational efficiency<\/li>\n\n\n\n<li>Speed up permitting and PTO<\/li>\n\n\n\n<li>Maintain competitive install timelines<\/li>\n\n\n\n<li>Deliver customer value efficiently<\/li>\n<\/ul>\n\n\n\n<p>Policy changes will favor companies that can adapt quickly and provide value to customers even with fewer incentives. Don&#8217;t wait to get lean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aurora\u2019s TPO tools make it easier<\/h3>\n\n\n\n<p>Whether you\u2019re adding TPO for the first time, or scaling up your existing lease\/PPA offerings, Aurora Solar helps make your transition frictionless. With Aurora, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quote TPO financing options side-by-side with other payment methods<\/li>\n\n\n\n<li>Automatically configure system designs to meet TPO partner requirements<\/li>\n\n\n\n<li>Use Sales Mode to generate instant, accurate proposals in front of the customer<\/li>\n\n\n\n<li>Accelerate your approval and install timeline<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 <a href=\"https:\/\/aurorasolar.com\/tpo-financing-integrations\/?aurora_blog_cta=inline-text\">Learn more about Aurora\u2019s TPO integrations<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Final takeaway<\/h2>\n\n\n\n<p>The OBBB rewrote the rules \u2014 and TPO is now at the center of residential solar\u2019s future. For solar pros, the message is clear: adapt fast or fall behind.<\/p>\n\n\n\n<p>By aligning your sales, design, and installation workflows around TPO \u2014 and leveraging integrated platforms like Aurora Solar \u2014 you won\u2019t just navigate this policy shift, you\u2019ll build in resilience to help your business stay strong no matter what challenges come your way. <br><\/p>\n\n\n\n<p><em><a href=\"https:\/\/aurorasolar.com\/tpo-financing-integrations\/?aurora_blog_cta=inline-text\">Explore Aurora\u2019s TPO tools<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The solar landscape just shifted dramatically. The newly passed One Big Beautiful Bill (OBBB) brings sweeping changes to federal solar incentives. We\u2019ve discussed the specifics (here, here, here, and here), but want to highlight a particular opportunity for solar professionals: TPO. In this blog we\u2019ll look at why TPO stands out now and what you [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"post_topic":[49,60,61,14],"class_list":["post-17529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TPO, OBBB, and solar: Why third-party ownership has never been more important | Aurora Solar<\/title>\n<meta name=\"description\" content=\"Third-party ownership (TPO) for solar has been gaining popularity for years, and with the OBBB Act, it&#039;s poised to become even more important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aurorasolar.com\/tpo-obbb-and-solar-why-third-party-ownership-has-never-been-more-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TPO, OBBB, and solar: Why third-party ownership has never been more important\" \/>\n<meta property=\"og:description\" content=\"Third-party ownership (TPO) for solar has been gaining popularity for years, and with the OBBB Act, it&#039;s poised to become even more important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aurorasolar.com\/tpo-obbb-and-solar-why-third-party-ownership-has-never-been-more-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Aurora Solar\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T13:20:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T17:55:44+00:00\" \/>\n<meta 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