Solar companies are no strangers to challenges. The industry has dealt with everything from high interest rates to oddly named bills. We\u2019ve come out stronger before, and we will again.<\/p>\n\n\n\n
There\u2019s one challenge that has remained particularly stubborn, though: homeowner trust.<\/p>\n\n\n\n
It\u2019s been especially prevalent in news stories over the past couple years, so we conducted research to get some details into what\u2019s holding installers back from gaining that trust, what actions solar companies can take that do<\/em> build trust, and what else we can do as an industry.<\/p>\n\n\n\n We surveyed 1,000 U.S. consumers in August 2025, to get some answers. The good news? More than one-third of respondents reported a positive interaction with a solar company. The bad news? More than one-third of homeowners reported a negative interaction with a solar company. <\/p>\n\n\n\n Let\u2019s take a look at what drives these outcomes, as well as some ways that actual consumers say installers can build trust. <\/p>\n\n\n\nWhere interactions go right (and wrong)<\/h3>\n\n\n\n