{"id":17734,"date":"2025-09-08T17:59:10","date_gmt":"2025-09-08T17:59:10","guid":{"rendered":"https:\/\/aurorasolar.com\/?post_type=resources&#038;p=17734"},"modified":"2025-09-29T18:10:30","modified_gmt":"2025-09-29T18:10:30","slug":"the-roi-playbook","status":"publish","type":"resources","link":"https:\/\/aurorasolar.com\/resources\/the-roi-playbook\/","title":{"rendered":"The ROI Playbook"},"content":{"rendered":"\n<p>In today&#8217;s solar market, margins are tight. The companies that find innovative ways to cut soft costs are the ones that will come out ahead. This ROI Playbook identifies strategies and solutions that can help you cut soft costs by as much as 30 cents per watt in 4 straightforward steps. Don&#8217;t miss the ROI Checklist in the back where you can work with your own costs and circumstances to ensure you get the most benefit for your company. It&#8217;s free and ungated, check it out below.<\/p>\n\n\n\n<a href=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/Aurora-Solar-ROI-Playbook.pdf\" class=\"aurora-block-gated-content single-post-gated-content-modal-trigger file dl-icon\" id=\"ungated-content\" download >\n    <header class=\"aurora-block-gated-content-header\">\n                    <h3 class=\"aurora-block-gated-content-header-title\">\n                The ROI Playbook            <\/h3>\n        \n                    <p class=\"aurora-block-gated-content-header-description\">\n                Eliminate hidden margin killers            <\/p>\n            <\/header>\n\n            <img decoding=\"async\" width=\"704\" height=\"400\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-704x400.jpeg\" class=\"aurora-block-gated-content-background wp-post-image\" alt=\"\" \/>    <\/a>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s solar market, margins are tight. The companies that find innovative ways to cut soft costs are the ones that will come out ahead. This ROI Playbook identifies strategies and solutions that can help you cut soft costs by as much as 30 cents per watt in 4 straightforward steps. Don&#8217;t miss the ROI [&hellip;]<\/p>\n","protected":false},"featured_media":17739,"template":"","resources_topic":[41],"resources_type":[23],"class_list":["post-17734","resources","type-resources","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The ROI Playbook | Aurora Solar<\/title>\n<meta name=\"description\" content=\"This solar ROI Playbook has everything you need to lower your solar soft costs and get ROI from you investments quicker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aurorasolar.com\/resources\/the-roi-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The ROI 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