{"id":17890,"date":"2025-12-03T21:04:49","date_gmt":"2025-12-03T21:04:49","guid":{"rendered":"https:\/\/aurorasolar.com\/?p=17890"},"modified":"2025-12-04T16:03:07","modified_gmt":"2025-12-04T16:03:07","slug":"the-new-shape-of-solar","status":"publish","type":"post","link":"https:\/\/aurorasolar.com\/the-new-shape-of-solar\/","title":{"rendered":"The New Shape of Solar"},"content":{"rendered":"\n<p>The solar industry is facing a(nother) major transition. With the federal investment tax credit (ITC) ending and the &#8220;One Big Beautiful Bill&#8221; (OBBB) (again, we didn&#8217;t name it) taking effect, solar companies are facing shrinking margins, higher compliance risks, and a drop in residential solar demand in 2026. <\/p>\n\n\n\n<p>But, of course, this isn&#8217;t the end of solar. It&#8217;s just a(nother) major change that solar companies have to adapt to \u2014 like we&#8217;ve been doing for years. If you look at it another way, this new landscape presents an opportunity: to embrace technology, to bring down soft costs \u2014 to make solar policy-proof.<\/p>\n\n\n\n<p>We&#8217;re calling this the &#8220;new shape of solar.&#8221; In this video, Aurora Founder Chris Hopper takes a look at what that means, breaks down the real forces reshaping the industry, and lays out what it will take to keep solar energy thriving.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/q4eQzxs6Kos?si=EFal6-e_PcLT6h3v\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>A big part succeeding in this new reality will be cutting costs and improving efficiency \u2014 to increase margins <em>and<\/em> bring down prices. Check out our (free) <a href=\"https:\/\/aurorasolar.com\/resources\/the-roi-playbook\/?aurora_blog_cta=inline-text\">ROI Playbook<\/a> to learn concrete, actionable steps you can take to get started.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/aurorasolar.com\/resources\/the-roi-playbook\/?aurora_blog_cta=inline-text\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-1024x683.jpeg\" alt=\"\" class=\"wp-image-17739\" style=\"width:550px\" srcset=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-1024x683.jpeg 1024w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-300x200.jpeg 300w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-768x512.jpeg 768w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-1536x1024.jpeg 1536w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-2048x1365.jpeg 2048w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-320x213.jpeg 320w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-816x544.jpeg 816w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-896x597.jpeg 896w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-448x299.jpeg 448w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-508x339.jpeg 508w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-1920x1280.jpeg 1920w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-100x67.jpeg 100w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/09\/AuroraSolar_2025_ROIPlaybook_Hero-740x493.jpeg 740w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Click the image to get the ROI Playbook.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The solar industry is facing a(nother) major transition. With the federal investment tax credit (ITC) ending and the &#8220;One Big Beautiful Bill&#8221; (OBBB) (again, we didn&#8217;t name it) taking effect, solar companies are facing shrinking margins, higher compliance risks, and a drop in residential solar demand in 2026. But, of course, this isn&#8217;t the end [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":17901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"post_topic":[299],"class_list":["post-17890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The New Shape of Solar | Aurora Solar<\/title>\n<meta name=\"description\" content=\"Aurora Founder Chris Hopper breaks down the forces reshaping the solar industry and what it will take to keep solar energy thriving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aurorasolar.com\/the-new-shape-of-solar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Shape of Solar\" \/>\n<meta property=\"og:description\" content=\"Aurora Founder Chris Hopper breaks down the forces reshaping the solar industry and what it will take to keep solar energy thriving.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aurorasolar.com\/the-new-shape-of-solar\/\" \/>\n<meta property=\"og:site_name\" content=\"Aurora Solar\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-03T21:04:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T16:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2025\/12\/Blog-Header-NSoS.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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