{"id":17906,"date":"2025-12-08T18:16:02","date_gmt":"2025-12-08T18:16:02","guid":{"rendered":"https:\/\/aurorasolar.com\/?p=17906"},"modified":"2025-12-10T17:04:01","modified_gmt":"2025-12-10T17:04:01","slug":"your-2026-solar-success-checklist-how-to-thrive-in-a-year-of-change","status":"publish","type":"post","link":"https:\/\/aurorasolar.com\/your-2026-solar-success-checklist-how-to-thrive-in-a-year-of-change\/","title":{"rendered":"Your 2026 Solar Success Checklist: How to Thrive in a Year of Change"},"content":{"rendered":"\n<p>2025 was one of the most challenging years the solar industry has ever seen. Between the passage of the One Big Beautiful Bill (OBBB), still-high interest rates, and two major financier bankruptcies, installers have faced disruptions in every direction.<\/p>\n\n\n\n<p>But 2026 doesn\u2019t have to be another year of uncertainty \u2014&nbsp;it can be a year of opportunity.<\/p>\n\n\n\n<p>The expiration of the Section 25D tax credit for customer-owned systems will fundamentally change how solar is sold and financed, but companies that act now to adapt their models, automate their processes, and expand their offerings will be positioned to grow in the year ahead.<\/p>\n\n\n\n<p>This checklist highlights three key areas within your control that can help you set your business up for success in 2026 and beyond \u2014&nbsp;with actionable steps and free resources to help you get there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Start selling TPO<\/h2>\n\n\n\n<p>With the expiration of Section 25D at the end of 2025, the market is decisively shifting toward third-party ownership (TPO) models \u2014&nbsp;leases and PPAs.<\/p>\n\n\n\n<p>According to Wood Mackenzie, TPO\u2019s market share is expected to jump from 45% in 2024 to 70% in 2026, as homeowners look for ways to go solar without the upfront costs or complexity of ownership. Similarly, Ohm Analytics forecasts that TPO will represent 69% of all residential installs in 2026, driven by the availability of Section 48E credits and domestic content adders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Checklist: How to Get Ready<\/h3>\n\n\n\n<p>_ <strong>See which TPO providers cover your market(s).<\/strong> Use <a href=\"https:\/\/aurorasolar.com\/tpo-financing-integrations\/#map\">this interactive map<\/a> to help find the best partner.<br>_ <strong>Apply to become an approved TPO partner.<\/strong> Many providers \u2014\u00a0including Palmetto LightReach and GoodLeap \u2014\u00a0are actively onboarding new partners. Application forms are linked in the interactive map in the previous step.<br>_ <strong>Activate your TPO integration in Sales Mode.<\/strong> Once approved, Aurora\u2019s integrations make it easy to quote and apply for financing directly from your proposal. See instructions on setting up your integration <a href=\"https:\/\/help.aurorasolar.com\/hc\/en-us\/sections\/12124316829587-Financing-Products\">here<\/a>.<br>_ <strong>Train your team.<\/strong> Use the interactive tour and TPO cheat sheet below to get your sales reps fluent in lease\/PPA structures and how to position them confidently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Helpful Resources<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Webinar: <\/strong><a href=\"https:\/\/aurorasolar.ondemand.goldcast.io\/on-demand\/52a8b0db-b2b3-4e85-aab0-6ea4bb719faf?referrer_page=bc255da6-b59f-42f8-b113-b8c0c4f568a4\"><em>Introduction to Third-Party Financing<\/em><\/a> \u2014&nbsp;co-hosted by LightReach and Aurora, breaking down how TPO works and how to sell it effectively.<\/li>\n\n\n\n<li><strong>Webinar:<\/strong> <a href=\"https:\/\/aurorasolar.ondemand.goldcast.io\/on-demand\/69073475-83bc-44ca-b3d8-bd17f73a797d?referrer_page=bc255da6-b59f-42f8-b113-b8c0c4f568a4\"><em>FEOC, Domestic Content, and Safe Harbor<\/em><\/a> \u2014&nbsp;learn how to qualify projects under 48E and navigate upcoming equipment rules.<\/li>\n\n\n\n<li><strong>Interactive Tour:<\/strong> <a href=\"https:\/\/tours.aurorasolar.com\/pages\/tpo-integrations\"><em>Aurora\u2019s TPO Integrations Tour<\/em><\/a> \u2014&nbsp;quick-start walkthrough of how to use Aurora\u2019s TPO integrations in Sales Mode.<\/li>\n\n\n\n<li><strong>Guide:<\/strong> <a href=\"https:\/\/aurorasolar.com\/resources\/tpo-cheat-sheet\/\"><em>TPO Cheat Sheet<\/em><\/a> \u2014&nbsp;learn the basics of why you should offer TPO, and how to make your offers more attractive.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Automate to Reduce Soft Costs<\/h2>\n\n\n\n<p>Margins are tighter than ever. Soft costs \u2014&nbsp;including customer acquisition, design, permitting, and labor \u2014&nbsp;make up nearly 40% of total project costs, or about $1.31 per watt. In a post-OBBB world, cutting these costs is the single biggest lever you have to protect profitability.<\/p>\n\n\n\n<p>Automation is no longer a luxury; it\u2019s essential. Whether it&#8217;s auto-generating proposals, eliminating repeat site visits, or integrating your tech stack via API, every minute saved directly impacts your margins. Companies that have adopted automation across sales, design, and operations have <strong>saved days off of their project timelines<\/strong> while increasing designer throughput and closing more deals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Checklist: Where to Start<\/h3>\n\n\n\n<p>_ <strong>Document your current workflow metrics<\/strong> \u2014\u00a0close rate, change order %, time to proposal, etc.<br>_ <strong>Identify your \u201chidden margin killers\u201d<\/strong> \u2014\u00a0rework, repeat site surveys, manual handoffs, permitting delays, etc.<br>_ <strong>Build a soft cost reduction roadmap<\/strong> (use the ROI Playbook\u2019s worksheet)<br>_ <strong>Set up automations in Aurora<\/strong>, such as:<br>&#8211; Aurora AI for 3D models in 15 seconds<br>&#8211; AutoDesigner for one-click panel layouts<br>&#8211; APIs for syncing data between with your CRM<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Helpful Resources<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guide:<\/strong> <a href=\"https:\/\/aurorasolar.com\/resources\/the-roi-playbook\/\"><em>ROI Playbook<\/em><\/a><em> <\/em>\u2014&nbsp;step-by-step guide to measure ROI and build your soft-cost reduction roadmap.<\/li>\n\n\n\n<li><strong>Guide:<\/strong> <a href=\"https:\/\/drive.google.com\/file\/d\/198Be96awJ7G4c29XHxi9nVU1GThSvYG1\/view?usp=sharing\"><em>Automation in Aurora Guide<\/em><\/a> \u2014&nbsp;overview of every automation available in Aurora today, linked to instructions on how to set them up.<\/li>\n\n\n\n<li><strong>Webinars:<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/aurorasolar.registration.goldcast.io\/events\/1cf023c7-2970-4590-87a3-5ffc9aa611e5?referrer_page=bc255da6-b59f-42f8-b113-b8c0c4f568a4\"><em>Optimizing Solar Sales: How to Stay Competitive in the New Era<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/aurorasolar.registration.goldcast.io\/events\/6ffd6b3d-4f8b-4c0f-b1a8-5052206f8ca3?referrer_page=bc255da6-b59f-42f8-b113-b8c0c4f568a4\"><em>Designing Smarter: Using AI &amp; Automations to Find New Design Efficiencies<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/aurorasolar.registration.goldcast.io\/events\/9a5c35c9-1120-45bd-8039-588f972f375c?referrer_page=bc255da6-b59f-42f8-b113-b8c0c4f568a4\"><em>Streamlining Operations: How APIs Help Your Teams Meet Rising Expectations<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/aurorasolar.registration.goldcast.io\/events\/98b33584-c0ab-4622-9b4d-d125b17e5b8c?referrer_page=bc255da6-b59f-42f8-b113-b8c0c4f568a4\"><em>Accelerating Installs: Post-Sales &amp; Permitting Automations That Can Save You Days<\/em><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Make Storage Standard<\/h2>\n\n\n\n<p>Battery storage has officially moved from \u201cnice-to-have\u201d to \u201cneed-to-have\u201d.<\/p>\n\n\n\n<p>According to Wood Mackenzie, storage was attached to 42% of residential solar installs in Q2 2025, up from 38% the previous quarter \u2014&nbsp;and that number is rising fast. In markets like California and Puerto Rico, storage attachment rates are already above 80%, and Ohm Analytics projects that <strong>across the rest of the US, storage will be included in 57%<\/strong> of installs by 2030.&nbsp;<\/p>\n\n\n\n<p>Between net metering changes, incentive programs, and increasing grid instability, storage is now central to the homeowner value proposition \u2014&nbsp;and a key differentiator for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Checklist: Steps to Take<\/h3>\n\n\n\n<p>_ <strong>Train your team<\/strong> on how storage adds value under new rate structures<br>_ <strong>Standardize your battery products and pricing<\/strong> to simplify quoting<br>_ <strong>Model storage in every proposal<\/strong> \u2014\u00a0even if it&#8217;s optional, show the long-term value<br>_ <strong>Use Aurora\u2019s advanced storage modeling<\/strong> for realistic savings projections and educational tools<br>_ <strong>Include retrofit opportunities<\/strong> for past customers looking to add storage<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Helpful Resources<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guide:<\/strong> <a href=\"https:\/\/aurorasolar.com\/resources\/the-5-minute-storage-sales-cheat-sheet\/\"><em>Storage Cheat Sheet<\/em><\/a><\/li>\n\n\n\n<li><strong>Interactive Tours:<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/tours.aurorasolar.com\/pages\/storage-modeling-refresh\"><em>Modeling Solar + Storage in Aurora Tour<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tours.aurorasolar.com\/pages\/75b186eb-02a2-4c69-8f42-b559399ccb1b\"><em>Modeling Storage Add-Ons in Aurora Tour<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tours.aurorasolar.com\/pages\/16e2410d-883e-448d-957f-4114c00d73a2\"><em>Creating Storage Only Proposals in Aurora Tour<\/em><\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Webinar:<\/strong> <a href=\"https:\/\/aurorasolar.ondemand.goldcast.io\/on-demand\/f622fc1e-8cf7-4b7b-9736-cd5b62d58893?referrer_page=bc255da6-b59f-42f8-b113-b8c0c4f568a4\"><em>How to Design Solar + Storage in Under 15 Minutes<\/em><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2026 is the year to get ahead<\/h2>\n\n\n\n<p>If 2025 was about navigating policy change, 2026 will be about thriving through adaptation. The companies that take these three steps \u2014&nbsp;offering TPO, automating their operations, and making storage a core part of their offering \u2014&nbsp;will emerge leaner, faster, and more resilient.<\/p>\n\n\n\n<p>At Aurora, we\u2019re committed to helping you not just weather the transition, but lead it. From smarter automations to deeper integrations and advanced storage modeling, we\u2019re building the tools to help you stay ahead of the curve.&nbsp;<\/p>\n\n\n\n<p>So as you head into the new year, ask yourself:<br><em>\u201cAre we prepared to sell and deliver solar in the market that\u2019s coming \u2014&nbsp;not the one that\u2019s behind us?\u201d<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Featured image by <a href=\"https:\/\/unsplash.com\/@jakubzerdzicki?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Jakub \u017berdzicki<\/a>.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2025 was one of the most challenging years the solar industry has ever seen. Between the passage of the One Big Beautiful Bill (OBBB), still-high interest rates, and two major financier bankruptcies, installers have faced disruptions in every direction. But 2026 doesn\u2019t have to be another year of uncertainty \u2014&nbsp;it can be a year of [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":17922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"post_topic":[12],"class_list":["post-17906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your 2026 Solar Success Checklist: How to Thrive in a Year of Change | Aurora Solar<\/title>\n<meta name=\"description\" content=\"Three key areas to help you set your solar business up for success in 2026 and beyond \u2014\u00a0with actionable steps to help you get there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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