{"id":2704,"date":"2022-06-01T17:09:26","date_gmt":"2022-06-01T17:09:26","guid":{"rendered":"https:\/\/aurorasolardev.wpengine.com\/blog\/3-tips-for-writing-a-winning-solar-sales-proposal\/"},"modified":"2022-06-01T17:09:26","modified_gmt":"2022-06-01T17:09:26","slug":"3-tips-for-writing-a-winning-solar-sales-proposal","status":"publish","type":"post","link":"https:\/\/aurorasolar.com\/blog\/3-tips-for-writing-a-winning-solar-sales-proposal\/","title":{"rendered":"3 tips for writing a winning solar sales proposal"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At the heart of any solar sale is a great proposal. A compelling, personalized proposal that speaks directly to your customer\u2019s needs gives you a real leg up on the competition. Likewise, a generic, text-heavy proposal that reads like a legal contract can put your sales team at a disadvantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, what makes a great proposal? We had a roundtable discussion with a group of solar experts to answer that very question. Based on their advice, we developed the <a href=\"https:\/\/www.aurorasolar.com\/resources\/the-solar-sales-playbook-for-proposals-that-close\/?aurora_blog_cta=inline-text\">Solar Sales Playbook For Proposals That Close<\/a>. Click below to download the full playbook.<\/span><\/p>\n<p><a href=\"https:\/\/www.aurorasolar.com\/resources\/the-solar-sales-playbook-for-proposals-that-close\/?aurora_blog_cta=image\"><img decoding=\"async\" class=\"alignnone wp-image-8074 size-large\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/06\/Solar-Sales-Playbook-CTA-1024x538.png\" alt=\"\" width=\"640\" height=\"336\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we\u2019ll look at some of the highlights from the playbook to get you started.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Customize your proposal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you do anything, you need to know what type of buyer you\u2019re dealing with. Someone who\u2019s looking for relief from a huge electric bill will want to see different things in their proposal than a homeowner who\u2019s looking to help cut their environmental impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our research on the <\/span><a href=\"https:\/\/aurorasolar.com\/5-solar-buyers?aurora_blog_cta=inline-text\"><span style=\"font-weight: 400;\">5 Types of Solar Buyers<\/span><\/a><span style=\"font-weight: 400;\"> is a great place to get a detailed look at the different categories of buyers that you\u2019ll likely encounter. But, it\u2019s tough to know exactly what any particular customer is looking for before you meet them and ask them some questions. Once you know the unique challenges they face, and goals they have, you\u2019re in a better spot to deliver a proposal that meets their specific needs.<\/span><\/p>\n<p><b>The roundtable of solar sales experts says\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Being able to deliver a customized, frictionless proposal process is as important to your prospective customer as it is for your sales reps. Equipping your sales team with smart software will empower them to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make adjustments on the spot based on customer feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show the customer the cost adders, incentives, and discounts that are automatically built into the system<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Close with automated contract generation and integrated e-signature options<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_6575\" aria-describedby=\"caption-attachment-6575\" style=\"width: 1008px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-6575\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/05\/SalesMode-Features-Video-25sec_2.2022-01-18-14_27_19.gif\" alt=\"\" width=\"1008\" height=\"567\" \/><figcaption id=\"caption-attachment-6575\" class=\"wp-caption-text\">Making adjustments in real-time is key to a proposal that closes.<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">Highlight the finances<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While every buyer is different, one thing most people are concerned about is system cost. With so many incentives, tax breaks, and other considerations, though, financing is also one of the things customers find most confusing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solar customers appreciat<\/span><span style=\"font-weight: 400;\">e when a proposal includes information that helps them make sense of their options. You can help remove financial barriers for prospective customers by showing them federal and local incentives, as well as attractive loan options tailored to their needs.\u00a0<\/span><\/p>\n<p><b>The roundtable of solar sales experts says\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use your proposal to position yourself as an informative teacher rather than a salesperson. By empathizing with your leads and working with them on their concerns, you will win their trust and leave a positive impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means you\u2019ll need to be able to answer a few questions accurately, and honestly:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much will the system cost, all in?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much will the customer save over time?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the details on the incentive types and loan options the customer may qualify for?<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_6147\" aria-describedby=\"caption-attachment-6147\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-6147\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/05\/8_Post-Bill_1.png\" alt=\"\" width=\"640\" height=\"480\" \/><figcaption id=\"caption-attachment-6147\" class=\"wp-caption-text\">There&#8217;s no denying it: savings rules.<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">Be exceptional\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We know, you <\/span><i><span style=\"font-weight: 400;\">are<\/span><\/i><span style=\"font-weight: 400;\"> exceptional! Don\u2019t be afraid to show it, and make sure you have software that lets you present your company\u2019s differentiators in a compelling way.<\/span><\/p>\n<p><b>The roundtable of solar sales experts says\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your company\u2019s value should be clearly spelled out in all of your solar sales proposals so that your prospective customer doesn\u2019t have to read between the lines. Be sure to highlight:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unique customer testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Warranties and other concrete benefits your company offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experience, certifications, and other expertise your team brings to the table<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">In closing\u2026<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the end, a great sales proposal that hits on all the questions and concerns each of your customers has helps you close more deals. Period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog just scratched the surface of the advice our experts shared on how to deliver proposals that close. To learn more details and strategies, be sure to <a href=\"https:\/\/www.aurorasolar.com\/resources\/the-solar-sales-playbook-for-proposals-that-close\/?aurora_blog_cta=inline-text\">get your copy of the full Solar Sales Playbook<\/a> today.<\/span><\/p>\n<p><a href=\"https:\/\/www.aurorasolar.com\/resources\/the-solar-sales-playbook-for-proposals-that-close\/?aurora_blog_cta=image\"><img decoding=\"async\" class=\"alignnone wp-image-8074 size-large\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/06\/Solar-Sales-Playbook-CTA-1024x538.png\" alt=\"\" width=\"640\" height=\"336\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the heart of any solar sale is a great proposal. A compelling, personalized proposal that speaks directly to your customer\u2019s needs gives you a real leg up on the competition. Likewise, a generic, text-heavy proposal that reads like a legal contract can put your sales team at a disadvantage. But, what makes a great [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":2706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"post_topic":[12,72],"class_list":["post-2704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 tips for writing a winning solar sales proposal | Aurora Solar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aurorasolar.com\/blog\/3-tips-for-writing-a-winning-solar-sales-proposal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 tips for writing a winning solar sales proposal\" \/>\n<meta property=\"og:description\" content=\"At the heart of any solar sale is a great proposal. 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