{"id":628,"date":"2022-01-27T18:41:45","date_gmt":"2022-01-27T18:41:45","guid":{"rendered":"https:\/\/aurorasolardev.wpengine.com\/resource\/the-5-solar-buyers\/"},"modified":"2024-03-11T18:55:04","modified_gmt":"2024-03-11T18:55:04","slug":"the-5-solar-buyers-guide","status":"publish","type":"resources","link":"https:\/\/aurorasolar.com\/resources\/the-5-solar-buyers-guide\/","title":{"rendered":"The 5 Solar Buyers"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">When it comes to solar sales, one size does not fit all<\/span><span style=\"font-weight: 400\">\u2014at least if you want to close your deals<\/span><span style=\"font-weight: 400\">. As every experienced solar salesperson has discovered, people have widely differing reasons for why they\u2019re looking to go solar.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">To uncover what makes a buyer say \u201cyes,\u201d Aurora\u2019s research team completed 1-on-1 interviews with homeowners who purchased solar. Download our comprehensive guide to get insights into the solar buyer\u2019s mind and how to sell each of them.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">In this guide, you\u2019ll find:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Each persona\u2019s primary, secondary, and tertiary motivations for going solar<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to speak to each buyer\u2019s wants and needs&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pro tips that will make your solar pitch resonate with your prospects<\/span><\/li><\/ul>\n\n\n\r\n<a href=\"#gated-form\" class=\"aurora-block-gated-content single-post-gated-content-modal-trigger locked link dl-icon\" id=\"gated-content\"  target=\"_blank\">\r\n    <header class=\"aurora-block-gated-content-header\">\r\n                    <h3 class=\"aurora-block-gated-content-header-title\">\r\n                The 5 Solar Buyers            <\/h3>\r\n        \r\n            <\/header>\r\n\r\n            <img decoding=\"async\" width=\"704\" height=\"400\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/05\/Featured-Image-1-704x400.png\" class=\"aurora-block-gated-content-background wp-post-image\" alt=\"\" \/>    <\/a>\r\n","protected":false},"excerpt":{"rendered":"<p>When it comes to solar sales, one size does not fit all\u2014at least if you want to close your deals. As every experienced solar salesperson has discovered, people have widely differing reasons for why they\u2019re looking to go solar. To uncover what makes a buyer say \u201cyes,\u201d Aurora\u2019s research team completed 1-on-1 interviews with homeowners [&hellip;]<\/p>\n","protected":false},"featured_media":1218,"template":"","resources_topic":[40],"resources_type":[23],"class_list":["post-628","resources","type-resources","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 5 Solar Buyers | Aurora Solar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aurorasolar.com\/resources\/the-5-solar-buyers-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 5 Solar Buyers\" \/>\n<meta property=\"og:description\" content=\"When it comes to solar sales, one size does not fit all\u2014at least if you want to close your deals. 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