{"id":649,"date":"2020-09-17T22:06:34","date_gmt":"2020-09-17T22:06:34","guid":{"rendered":"https:\/\/aurorasolardev.wpengine.com\/blog\/how-to-market-and-sell-solar-storage\/"},"modified":"2024-05-01T21:48:25","modified_gmt":"2024-05-01T21:48:25","slug":"how-to-market-and-sell-solar-storage","status":"publish","type":"post","link":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/","title":{"rendered":"3 Ways to Market and Sell Solar Storage More Successfully"},"content":{"rendered":"

Battery storage is becoming increasingly popular<\/a>, and while most installers offer storage as part of their solar solutions, many don\u2019t have a clear process for how to quote and sell storage.<\/p>\n

In Greentech Media\u2019s recent webinar, \u201cHow to Grow Your Solar Business with Storage (Backed by Data)<\/a>,\u201d solar experts from Generac and Aurora Solar shared their tips on how installers can successfully pitch storage to bring in more revenue.<\/p>\n

In this post, we\u2019ll cover the three key steps that were discussed in the webinar and show you how to position storage to prospective customers.<\/p>\n

You can also watch the full storage webinar on-demand here<\/a>.<\/p>\n

<\/p>\n

Step #1: Sell Peace of Mind<\/span><\/strong><\/h2>\n

According to Aurora\u2019s research, the primary motivator for purchasing battery storage is \u201cpeace of mind.\u201d However, what we\u2019ve found is that \u201cpeace of mind\u201d means different things to different buyers.<\/p>\n

That\u2019s why it\u2019s crucial to identify exactly what your specific customer needs before you try to sell them on storage as a solution. There are three main motivating factors that equal \u201cpeace of mind:\u201d<\/p>\n

    \n
  1. Energy Resilience<\/li>\n
  2. Personal Safety and Wellbeing<\/li>\n
  3. Local Emergencies and Disasters<\/li>\n<\/ol>\n

    It\u2019s important to tailor your messaging to whichever of these three motivating factors resonates with your specific customer. Here\u2019s how:<\/p>\n

    Energy Resilience<\/strong>
    \n<\/strong>Many homeowners today work from home due to COVID-19. In fact, 42% of the US labor force now work from home full time. This trend has effectively made our homes into offices, schools, and daycare centers.<\/p>\n

    As a result, we rely on our home\u2019s power now more than ever before. Leading solar installers are using this trend to pitch storage as a way to boost energy resilience. Here\u2019s an example of how Sunrun positions their solution in their marketing accordingly:<\/p>\n

    \"solar<\/span><\/p>\n


    \nPersonal Safety and Wellbeing
    \n<\/strong>For some people, having access to power can be a matter of life and death. Today, many Americans need electricity for medical reasons, and     having storage can make those homeowners feel safe<\/a> by taking away the worry of a potential outage.<\/p>\n

    Here is an example from SunPower in which they position solar storage as a safety purchase:\"solar<\/p>\n

    Local Emergencies and Disasters<\/strong>
    \n<\/strong>One of the most common reasons people buy storage is to protect themselves from disasters. Homeowners are increasingly becoming at risk for blackouts due to natural disasters. In those cases, battery storage can provide a sense of security knowing that should the grid go down, they\u2019ll still have access to power.<\/p>\n

    An example of a well-positioned storage message is by Ipsun Solar. In the marketing message, the solar company references local storms going on in the area and leads with the headline \u201cSevere Thunderstorms? Get some peace of mind with Tesla Powerwall.\u201d<\/p>\n

    \"solar<\/p>\n

    Step 2: Know Your Offering<\/span><\/strong><\/p>\n

    When it comes to selling storage, it is crucial to be well prepared. Jeff McAndrew, Director of Sales from Generac, shared some advice during the webinar on how to confidently pitch storage to homeowners and not be caught off guard when they ask questions about the product.<\/p>\n

    He suggests doing your research not just on the product \u2013 its features, advantages, and benefits \u2013 but also on the prospect.<\/p>\n

    If, for example, the customer has mentioned that they want a reliable manufacturer, bringing up the history of the company, the number of homes this brand is backing up across the country as well as any awards or accolades can be highly beneficial. Emphasizing this, in addition to local rebates and incentives,<\/a> will usually build the trust needed to close the sale.<\/p>\n

    Step 3: Streamline Your Sales Process<\/span><\/strong><\/p>\n

    Despite the increase in demand for storage, many installers are still struggling to find an efficient process for selling solar + storage. There\u2019s no standard approach in the industry today, and installers often have to use multiple tools to create a single proposal, sometimes even having to pay for additional software just to close a sale.<\/p>\n

    As a response to these challenges that installers face, Aurora has added a dedicated battery storage feature to their platform. The new storage feature allows users to analyze load offset, calculate the overall system price (solar + storage), and make battery sizing recommendations<\/a> from one of the largest battery and inverter databases in the industry.<\/p>\n

    The tool also makes it easy to create a custom proposal with accurate backup sizing based on what the customer needs. It has a built-in backup calculator that shows you \u2013 in real time \u2013 the battery system price and size of batteries needed for the customer, allowing you to scale up and down for the client based on what they prefer and what their budget is.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Battery storage is becoming increasingly popular, and while most installers offer storage as part of their solar solutions, many don\u2019t have a clear process for how to quote and sell storage. In Greentech Media\u2019s recent webinar, \u201cHow to Grow Your Solar Business with Storage (Backed by Data),\u201d solar experts from Generac and Aurora Solar shared […]<\/p>\n","protected":false},"author":26,"featured_media":1245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"post_topic":[12,50],"class_list":["post-649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n3 Ways to Market and Sell Solar Storage More Successfully | Aurora Solar<\/title>\n<meta name=\"description\" content=\"With battery storage is becoming increasingly popular, here are 3 ways to market storage to potential customers and ultimately sell more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Market and Sell Solar Storage More Successfully\" \/>\n<meta property=\"og:description\" content=\"With battery storage is becoming increasingly popular, here are 3 ways to market storage to potential customers and ultimately sell more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/\" \/>\n<meta property=\"og:site_name\" content=\"Aurora Solar\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-17T22:06:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T21:48:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/05\/how-to-sell-solar-storage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aurora Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aurora Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/\"},\"author\":{\"name\":\"Aurora Staff\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#\\\/schema\\\/person\\\/5a1b9cbc55be83d44d6d6fb64ae1147c\"},\"headline\":\"3 Ways to Market and Sell Solar Storage More Successfully\",\"datePublished\":\"2020-09-17T22:06:34+00:00\",\"dateModified\":\"2024-05-01T21:48:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/\"},\"wordCount\":775,\"publisher\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/how-to-sell-solar-storage.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/\",\"url\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/\",\"name\":\"3 Ways to Market and Sell Solar Storage More Successfully | Aurora Solar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/how-to-sell-solar-storage.jpg\",\"datePublished\":\"2020-09-17T22:06:34+00:00\",\"dateModified\":\"2024-05-01T21:48:25+00:00\",\"description\":\"With battery storage is becoming increasingly popular, here are 3 ways to market storage to potential customers and ultimately sell more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/how-to-sell-solar-storage.jpg\",\"contentUrl\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/how-to-sell-solar-storage.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/blog\\\/how-to-market-and-sell-solar-storage\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aurorasolar.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ways to Market and Sell Solar Storage More Successfully\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#website\",\"url\":\"https:\\\/\\\/aurorasolar.com\\\/\",\"name\":\"Aurora Solar\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aurorasolar.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#organization\",\"name\":\"Aurora Solar\",\"url\":\"https:\\\/\\\/aurorasolar.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/aurora-logo-light-mode.svg\",\"contentUrl\":\"https:\\\/\\\/aurorasolar.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/aurora-logo-light-mode.svg\",\"width\":1,\"height\":1,\"caption\":\"Aurora Solar\"},\"image\":{\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/aurorasolar.com\\\/#\\\/schema\\\/person\\\/5a1b9cbc55be83d44d6d6fb64ae1147c\",\"name\":\"Aurora Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bccc9491e44d64eb9560b095bd085dda33fdce06f97682eb10d507198352719?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bccc9491e44d64eb9560b095bd085dda33fdce06f97682eb10d507198352719?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bccc9491e44d64eb9560b095bd085dda33fdce06f97682eb10d507198352719?s=96&d=mm&r=g\",\"caption\":\"Aurora Staff\"},\"sameAs\":[\"https:\\\/\\\/aurorasolar.com\"],\"url\":\"https:\\\/\\\/aurorasolar.com\\\/author\\\/aurora-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Ways to Market and Sell Solar Storage More Successfully | Aurora Solar","description":"With battery storage is becoming increasingly popular, here are 3 ways to market storage to potential customers and ultimately sell more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/","og_locale":"en_US","og_type":"article","og_title":"3 Ways to Market and Sell Solar Storage More Successfully","og_description":"With battery storage is becoming increasingly popular, here are 3 ways to market storage to potential customers and ultimately sell more.","og_url":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/","og_site_name":"Aurora Solar","article_published_time":"2020-09-17T22:06:34+00:00","article_modified_time":"2024-05-01T21:48:25+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/05\/how-to-sell-solar-storage.jpg","type":"image\/jpeg"}],"author":"Aurora Staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aurora Staff","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/#article","isPartOf":{"@id":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/"},"author":{"name":"Aurora Staff","@id":"https:\/\/aurorasolar.com\/#\/schema\/person\/5a1b9cbc55be83d44d6d6fb64ae1147c"},"headline":"3 Ways to Market and Sell Solar Storage More Successfully","datePublished":"2020-09-17T22:06:34+00:00","dateModified":"2024-05-01T21:48:25+00:00","mainEntityOfPage":{"@id":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/"},"wordCount":775,"publisher":{"@id":"https:\/\/aurorasolar.com\/#organization"},"image":{"@id":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/#primaryimage"},"thumbnailUrl":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/05\/how-to-sell-solar-storage.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/","url":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/","name":"3 Ways to Market and Sell Solar Storage More Successfully | Aurora Solar","isPartOf":{"@id":"https:\/\/aurorasolar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/#primaryimage"},"image":{"@id":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/#primaryimage"},"thumbnailUrl":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/05\/how-to-sell-solar-storage.jpg","datePublished":"2020-09-17T22:06:34+00:00","dateModified":"2024-05-01T21:48:25+00:00","description":"With battery storage is becoming increasingly popular, here are 3 ways to market storage to potential customers and ultimately sell more.","breadcrumb":{"@id":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/#primaryimage","url":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/05\/how-to-sell-solar-storage.jpg","contentUrl":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/05\/how-to-sell-solar-storage.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/aurorasolar.com\/blog\/how-to-market-and-sell-solar-storage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aurorasolar.com\/"},{"@type":"ListItem","position":2,"name":"3 Ways to Market and Sell Solar Storage More Successfully"}]},{"@type":"WebSite","@id":"https:\/\/aurorasolar.com\/#website","url":"https:\/\/aurorasolar.com\/","name":"Aurora Solar","description":"","publisher":{"@id":"https:\/\/aurorasolar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aurorasolar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aurorasolar.com\/#organization","name":"Aurora Solar","url":"https:\/\/aurorasolar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aurorasolar.com\/#\/schema\/logo\/image\/","url":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/06\/aurora-logo-light-mode.svg","contentUrl":"https:\/\/aurorasolar.com\/wp-content\/uploads\/2022\/06\/aurora-logo-light-mode.svg","width":1,"height":1,"caption":"Aurora Solar"},"image":{"@id":"https:\/\/aurorasolar.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aurorasolar.com\/#\/schema\/person\/5a1b9cbc55be83d44d6d6fb64ae1147c","name":"Aurora Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4bccc9491e44d64eb9560b095bd085dda33fdce06f97682eb10d507198352719?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4bccc9491e44d64eb9560b095bd085dda33fdce06f97682eb10d507198352719?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4bccc9491e44d64eb9560b095bd085dda33fdce06f97682eb10d507198352719?s=96&d=mm&r=g","caption":"Aurora Staff"},"sameAs":["https:\/\/aurorasolar.com"],"url":"https:\/\/aurorasolar.com\/author\/aurora-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/posts\/649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/comments?post=649"}],"version-history":[{"count":3,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/posts\/649\/revisions"}],"predecessor-version":[{"id":12827,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/posts\/649\/revisions\/12827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/media\/1245"}],"wp:attachment":[{"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/media?parent=649"}],"wp:term":[{"taxonomy":"post_topic","embeddable":true,"href":"https:\/\/aurorasolar.com\/wp-json\/wp\/v2\/post_topic?post=649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}