{"id":684,"date":"2025-01-02T14:00:45","date_gmt":"2025-01-02T14:00:45","guid":{"rendered":"https:\/\/aurorasolardev.wpengine.com\/blog\/how-time-of-use-rates-work\/"},"modified":"2025-01-03T20:54:30","modified_gmt":"2025-01-03T20:54:30","slug":"how-time-of-use-rates-work","status":"publish","type":"post","link":"https:\/\/aurorasolar.com\/blog\/how-time-of-use-rates-work\/","title":{"rendered":"What are time-of-use rates? Your guide to TOU"},"content":{"rendered":"<p><em>To get the year started off right, we&#8217;re highlighting some of the solar-related concepts that we think are particularly important to understand in 2025. First up: time-of-use rates. See how they work, how they affect consumers, and how solar + storage can help. We updated this post from early 2024 to reflect the latest information.<\/em><\/p>\n<p><span style=\"font-weight: 400\">What do the prices of movie tickets to Hollywood\u2019s latest blockbuster and the cost of electricity have in common?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Utility companies all over the U.S. are making big changes when it comes to their billing methods for residential customers. Similar to a blockbuster movie, where ticket prices change based on the time of day \u2014 matinees tend to be cheaper than primetime showings \u2014 many utility companies are moving towards billing customers based on the time of day energy is used.\u00a0<\/span><\/p>\n<figure id=\"attachment_14334\" aria-describedby=\"caption-attachment-14334\" style=\"width: 665px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/aurorasolar.com\/resources\/tpo-cheat-sheet\/?aurora_blog_cta=image\"><img decoding=\"async\" class=\"wp-image-14334 size-full\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA.jpg\" alt=\"Image that brings reader to the TPO Cheat Sheet when clicked.\" width=\"665\" height=\"378\" srcset=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA.jpg 665w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA-300x171.jpg 300w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA-320x182.jpg 320w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA-448x255.jpg 448w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA-508x289.jpg 508w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA-100x57.jpg 100w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/a><figcaption id=\"caption-attachment-14334\" class=\"wp-caption-text\">Want to learn more about how the right TPO options can increase your sales? Click the image to get the free TPO Cheat Sheet.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Companies are also starting to charge different rates for different types of consumers. Just like in movies where students and seniors can pay less for their tickets than others do, we see a similar phenomenon in utility companies across the country: For a given time period, consumers who use less than a baseline amount of energy can often pay less than those who use more than the baseline amount.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The illustration below shows how California\u2019s Pacific Gas and Electric (PG&amp;E) utility varies the cost of energy based on time of day and cumulative consumption.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13144 size-full\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/PGE-2024-Rate-Sample.png\" alt=\"Chart showing PG&amp;E time-of-use rates.\" width=\"699\" height=\"812\" srcset=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/PGE-2024-Rate-Sample.png 699w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/PGE-2024-Rate-Sample-258x300.png 258w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/PGE-2024-Rate-Sample-320x372.png 320w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/PGE-2024-Rate-Sample-557x647.png 557w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/PGE-2024-Rate-Sample-448x520.png 448w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/PGE-2024-Rate-Sample-508x590.png 508w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/PGE-2024-Rate-Sample-86x100.png 86w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><br \/>\n<span style=\"font-size: 14px\"><em>A sample PG&amp;E time of use rates. Source: www.pge.com.<br \/>\n<\/em><\/span><\/p>\n<h2><span style=\"font-weight: 500\">Time-of-use (TOU) rates glossary<\/span><\/h2>\n<p><span style=\"font-weight: 400\">There are quite a few terms that are critical to understanding time-of-use (TOU) rates.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">What are peak hours?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Electricity costs more during certain designated \u201cpeak hours\u201d for customers on a time of use rate plan. These hours are typically selected to coincide with the times when the demand for electricity is greatest (often in the afternoon\/evenings and the summertime). For example, we can see in <a href=\"https:\/\/www.pge.com\/assets\/pge\/docs\/account\/rate-plans\/residential-electric-rate-plan-pricing.pdf\">PG&amp;E&#8217;s rate chart above<\/a>, peak TOU rates are in yellow and generally from 4pm &#8211; 9pm<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One reason for peak pricing is because utilities must have <\/span><a href=\"https:\/\/www.energy.gov\/energysaver\/grid-connected-renewable-energy-systems\"><span style=\"font-weight: 400\">additional energy generation resources available to meet the needs of the grid<\/span><\/a><span style=\"font-weight: 400\"> during times when energy demand is highest. By pricing electricity higher during times that typically have the highest demand, TOU rates are intended to encourage customers to shift their energy usage to other periods. (It&#8217;s worth noting that TOU rates increase utility company revenue by making electricity most expensive when people are consuming the most.)\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">What are off-peak hours?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">As you might have guessed, off-peak hours are the hours when electricity is less expensive. Customers who can shift some of their energy-using activities \u2014 like running the washing machine or charging an electric vehicle \u2014 to these off-peak hours can save on energy costs compared to peak hours.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">What is time of use metering?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Time of use metering is the measurement that companies use to determine the amount of energy a customer uses, and the time of day they use it. You&#8217;ll likely notice that m<\/span><span style=\"font-weight: 400\">ost houses and buildings have an electricity meter that measures that energy like a dial on a clock. That information is then used in the billing process.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">How common are TOU rates? Where are they used?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">California was among the first states to make time of use rate structures mandatory for customers. Back in 2019 and 2020, most residential customers were transitioned to TOU plans. All commercial, industrial, and agricultural customers are also required to be on one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">California is far from alone, however.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In early 2019, Ahmad Faruqui, Principal at the Brattle Group, <\/span><a href=\"https:\/\/www.utilitydive.com\/news\/an-emerging-push-for-time-of-use-rates-sparks-new-debates-about-customer-an\/545009\/\"><span style=\"font-weight: 400\">told Utility Dive<\/span><\/a><span style=\"font-weight: 400\"> that \u201cAbout half of U.S. investor-owned utilities have optional time varying rates for residential customers,\u201d and that new programs are being tested or talked about in at least ten states.\u00a0<\/span><\/p>\n<p>Five years later, time of use rates \u2014 and similar billing programs \u2014 are much more common. To see what the utilities in your state offer, check out <a href=\"https:\/\/www.energy.gov\/femp\/demand-response-and-time-variable-pricing-programs-western-states\">energy.gov&#8217;s listing of electricity pricing programs for each state<\/a>.<\/p>\n<h2><span style=\"font-weight: 400\">How understanding TOU rates can help you get a solar sale<\/span><\/h2>\n<p><span style=\"font-weight: 400\">There&#8217;s no doubt that time-of-use rates can increase a homeowner&#8217;s electric bill. <\/span><\/p>\n<p>So, while a homeowner&#8217;s system is generating the most energy, electricity rates are the lowest.<\/p>\n<p>But during the evening, when the homeowner&#8217;s solar system isn&#8217;t generating as much energy, electricity rates are the highest.<\/p>\n<p>Hmmmm. If only there was some way to store excess electricity generated during the day and use it, say, between 4pm and 9pm when electricity rates are the highest.<\/p>\n<figure id=\"attachment_14334\" aria-describedby=\"caption-attachment-14334\" style=\"width: 665px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/aurorasolar.com\/resources\/tpo-cheat-sheet\/?aurora_blog_cta=image\"><img decoding=\"async\" class=\"wp-image-14334 size-full\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA.jpg\" alt=\"Image that brings reader to the TPO Cheat Sheet when clicked.\" width=\"665\" height=\"378\" srcset=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA.jpg 665w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA-300x171.jpg 300w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA-320x182.jpg 320w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA-448x255.jpg 448w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA-508x289.jpg 508w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2024\/09\/Aurora-TPO-Cheat-Sheet-Blog-CTA-100x57.jpg 100w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/a><figcaption id=\"caption-attachment-14334\" class=\"wp-caption-text\">Click the image to get the free TPO Cheat Sheet.<\/figcaption><\/figure>\n<h2>Solving for TOU rates: Battery storage and energy arbitrage<\/h2>\n<p style=\"color: green\"><span style=\"color: #000000\">This is exactly what Aurora&#8217;s Energy Arbitrage solves. With energy arbitrage, installers can model PV systems with batteries that <em>take advantage<\/em> of time-of-use rates, rather than accepting that they&#8217;ll hurt the homeowner&#8217;s bottom line.\u00a0<\/span><\/p>\n<p>For example, if a customer would receive 4 cents per kWh of electricity sold to the grid in the middle of the day, but instead they could store it in a battery until the peak TOU window and offset consumption that would have cost 60 cents per kWh later in the day, they save 56 cents per kWh.<\/p>\n<p>In the example below, our energy arbitrage modeling demonstrates how customers can store their energy for when it gives them the best savings:<\/p>\n<ul>\n<li>During the day, when export rates are low, the home is powered by solar (in yellow) and excess energy is used to charge the battery (in light blue).<\/li>\n<li>During the 5pm hour, consumption is met by solar <span style=\"font-weight: 400\">the grid (dark red), even though the battery is completely charged to 100%. That\u2019s because the electricity rate in this market is cheaper at 5pm than at 6pm.<\/span><\/li>\n<li>Then, between the hours of 6pm and 9pm \u2014 when rates are the highest \u2014 the homeowner\u2019s consumption is fulfilled by the battery, <span style=\"font-weight: 400\">so they can avoid paying for energy when it&#8217;s most expensive.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignleft wp-image-13216 size-large\" src=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-1024x686.jpg\" alt=\"Chart showing how solar and storage can help minimize energy costs under TOU rates.\" width=\"1024\" height=\"686\" srcset=\"https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-1024x686.jpg 1024w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-300x201.jpg 300w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-768x515.jpg 768w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-320x214.jpg 320w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-816x547.jpg 816w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-896x600.jpg 896w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-448x300.jpg 448w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-508x340.jpg 508w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-100x67.jpg 100w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage-740x496.jpg 740w, https:\/\/aurorasolar.com\/wp-content\/uploads\/2021\/06\/TOU-Explainer-Energy-Arbitrage.jpg 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The bottom line? Energy arbitrage helps maximize ROI by making sure that the homeowner is replacing grid consumption at the highest rates with battery power \u2014 from a battery that was charged with excess solar energy from peak generating times.<\/p>\n<h3>A note on export rates and energy arbitrage<\/h3>\n<p><span style=\"font-weight: 400\">Some areas with time-of-use rates also have variable export rates \u2014 the amount homeowners are compensated for the solar energy they export to the grid. Variable export rates may change based on factors like time of day, and even time of year. This can be another important consideration for solar installations. <\/span>To account for both TOU rates and variable export rates, Aurora has developed energy arbitrage. To get more details, check out our blog post: <a href=\"https:\/\/aurorasolar.com\/blog\/optimize-roi-with-solar-storage-modeling-energy-arbitrage\/\">Optimize your ROI story with solar + storage for energy arbitrage<\/a>.<\/p>\n<h2>Key takeaways<\/h2>\n<p>To summarize:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Like the prices of movie tickets, under time of use rates, the cost of electricity varies based on the time a homeowner uses it.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">TOU rates are becoming more popular nationwide, making it imperative for solar installers to be familiar with them, be able to explain them to customers, and adjust their proposals so solar delivers maximum ROI.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/aurorasolar.com\/sell-battery-storage\/?aurora_blog_cta=inline-text\">Aurora&#8217;s Energy Arbitrage features<\/a> can provide homeowners more return on their solar + storage investment \u2014 and it can help you attach more storage to your solar sales.<\/li>\n<\/ul>\n<p>Want to learn more about how you can use energy arbitrage to help your customers and sell more solar + storage? <a href=\"https:\/\/www.aurorasolar.com\/public-demo?aurora_blog_cta=inline-text\">Schedule a quick chat with one of our experts<\/a> to get all your questions answered.<\/p>\n<p>Want to try it for yourself? <a href=\"https:\/\/aurorasolar.com\/sign-up\/?aurora_blog_cta=inline-text\">Get started here<\/a>.<\/p>\n<hr \/>\n<p>Cover photo credit: <a href=\"https:\/\/images.nrel.gov\/bp\/#\/search\/?q=07399&amp;folderId=207405&amp;folderName=Photovoltaics&amp;filters=%257B%2522keyword%2522%253A%255B%2522Solar%2522%255D%257D\" target=\"_blank\" rel=\"noopener noreferrer\">NREL\/DOE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To get the year started off right, we&#8217;re highlighting some of the solar-related concepts that we think are particularly important to understand in 2025. First up: time-of-use rates. See how they work, how they affect consumers, and how solar + storage can help. We updated this post from early 2024 to reflect the latest information. [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":1349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"post_topic":[62,13],"class_list":["post-684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What are Time-of-Use Rates? Your Guide to TOU | Aurora Solar<\/title>\n<meta name=\"description\" content=\"Explore how time-of-use (TOU) rates impact electricity costs, peak and off-peak hours, and energy usage \u2014 and see how solar and battery storage can help you save.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aurorasolar.com\/blog\/how-time-of-use-rates-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are time-of-use rates? 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