As we plan for the rest of the year, it can be difficult to make sense of all the competing factors. Where should we look for clues on what to expect during 2023 and beyond?<\/p>\n\n\n\n
The cure for uncertainty is hard data. With that in mind, we curated and examined in detail three data sources to help us understand where the solar industry is now, and where it\u2019s going.<\/p>\n\n\n\n
The first dataset is Aurora\u2019s own database of solar projects. As the leading provider of design and sales software to the solar installation industry, we anonymized and brought together over six million<\/em> projects over the past two years to help shine some light on where the solar market is in early 2023.<\/p>\n\n\n\n The residential solar market is made up of two distinct groups: homeowners and solar professionals. Any analysis of the market, then, is incomplete without extensive data on both demographics.<\/p>\n\n\n\n To gain insight into the frame of mind of homeowners, we partnered with Dynata, the world\u2019s largest first-party data research company. In January 2023 we surveyed 1,000 U.S. adult (18+) homeowners about their concerns and intentions about solar, and about solar installers.<\/p>\n\n\n\n To click in the final puzzle piece, in February 2023 we surveyed 898 U.S. solar professionals. We gathered data on what they\u2019re seeing from the sellers\u2019 side of things: how their business is doing, what they\u2019re expecting in the future, what they need to succeed, and their views on homeowner trends.<\/p>\n\n\n\n
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