{"id":902,"date":"2024-08-13T16:34:36","date_gmt":"2024-08-13T16:34:36","guid":{"rendered":"https:\/\/aurorasolardev.wpengine.com\/blog\/the-ultimate-guide-to-generating-solar-leads-advanced-solar-marketing\/"},"modified":"2024-10-03T17:20:03","modified_gmt":"2024-10-03T17:20:03","slug":"the-ultimate-guide-to-generating-solar-leads-advanced-solar-marketing","status":"publish","type":"post","link":"https:\/\/aurorasolar.com\/blog\/the-ultimate-guide-to-generating-solar-leads-advanced-solar-marketing\/","title":{"rendered":"Advanced solar marketing: Generating high-quality solar leads"},"content":{"rendered":"

NOTE: This article was updated in August 2024 to reflect the latest information.<\/em><\/p>\n

The solar market has never been more competitive. With all the competition, it can be difficult to stand out from the crowd and get potential customers \u2014 aka leads \u2014 to consider your business.\u00a0<\/span><\/p>\n

The process of solar lead generation is, in fact, one of the most challenging aspects of getting started in solar sales and installation. And with the average cost of solar leads approaching $2,000 in some areas, it\u2019s critical to get it right.<\/span><\/p>\n

There are two basic ways to get leads: generating your own and buying them.\u00a0<\/span><\/p>\n

In this post, we\u2019ll look at the benefits and drawbacks of each method, then we\u2019ll investigate some solar marketing strategies to help you generate quality leads that turn into sales.\u00a0<\/span><\/p>\n

Solar leads: buying vs. generating<\/span><\/h2>\n

There\u2019s no sugarcoating it: Generating your own leads is <\/span>exceptionally <\/span><\/i>difficult. Most prospective solar customers begin to wade through the oversaturated market with an internet search.\u00a0<\/span><\/p>\n

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Many people are interested in solar, but generating leads can be challenging.<\/figcaption><\/figure>\n

While it\u2019s challenging to generate your own solar leads to land contracts and grow your business, it is possible, and can be a rewarding and invaluable tool to boost solar sales. While you might not have as large of an audience at your fingertips, generating your own leads helps ensure that the leads you get have a genuine interest in your product or service. So while the sheer audience may be smaller, generating your own leads has the potential to provide a much better ROI.\u00a0<\/span><\/p>\n

The work involved in generating solar leads can make purchasing them a tempting option. What could be more tantalizing than snatching an interested client (for a modest fee) instantly? If purchased from a <\/span>reputable company<\/span><\/a>, buying solar leads can yield great results. You should test out several reputable solar lead generation companies to find the best fit. Measure your results and nix lead generators that don\u2019t offer a good ROI.\u00a0<\/span><\/p>\n

Purchasing solar leads does come with potential pitfalls, though. A lot of solar leads you buy may now be cold, or people who weren\u2019t really interested in solar when they signed up to be contacted. In fact, According to <\/span>SolarReviews<\/span><\/a>, the number of solar leads for 2021 is up 25% from 2018, which means you have to be even more diligent about making sure they are \u201chot\u201d \u2014 new, and actually interested in solar.\u00a0<\/span><\/p>\n

Pros of buying solar leads<\/span><\/h3>\n